Mexico wants to improve his image internacionalEn the past years, the most common news on the Mexico were generated by drug trafficking violence. This has led to a perception of insecurity on the country, and now the employers and the authorities seem determined to defeat.Advertising campaigns, special packages travel and life and health for visitors, the Government and certain business groups seek to show that there is no war generalized signs to Mexico, because the battles are limited to only a few regions.
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In fact, President Felipe Calderon said 2011 "the year of tourism.
The country last year received more than 10 million visitors foreign and almost all were safe, he assured.
99.99%, I would say, or elevated, spend a pleasant stay in the country, said Calderon.
2010 Tourism generated more than 11,000 million and stands as the third source of foreign currency for oil revenues to the Mexico and rebates.
Felipe Calderón, President of the Mexico99.99% (Tourists), I would say, or a very high rate is a pleasant stay in the country
The battle against the negative image occurs after the country has experienced one of its most violent year in recent history.
According to official figures in 2010 over 15,000 people died in clashes between and against the drug cartels.
The President of the Mexican Association of travel agencies (Prosthsis), Jorge Hernández, recognizes that violence is concerned about international tourism entrepreneurs.
"We asked if it is true that the country has problems." Tell us you there are some sites, but there are many safe places to visit, he said in conversation with BBC world.
Recently, three shipping companies suspended for a few days the arrival of their cruise Mazatlan, Sinaloa, Northwestern, Spa due to insecurity in the port.
The Cartel of the Pacific, the most powerful of the country and one of the largest in Latin America, according to the Government of the United States was born in the State.
The tourist arrival of ships resumed after the authorities assured the safety of the passengers.
To increase competition, announced recently the Mexican tourist cruise atracará the front line in seven ports of the Pacific Ocean. The company began its activities in April.
Tourism generates $ 2.4 million jobs in the Mexico.
NET was 11 000 million in 2010.
This is the third source of foreign currency for the country.
So far, violence does not appear to affect the flow of tourists. Last year, the number of visitors increased 7.2%, according to the Ministry of tourism.
This is a growth that does not compensate for the fall 2009 when swine flu epidemic has caused the collapse of tourism in the country.
The sample is that, in spite of the positive this year visitors left gains were lower than those recorded in 2008, as many hotels lowered their rates. In addition, tourists spent less money.
By 2011, the image looks more optimistic. Independent national tourism Council said that this year investment in hotels and other services will be at least $ 4,000 million.
But numbers could be better, said Jorge Hernández, President of the Prosthsis. Images of armed confrontation, decapitation, or soldiers on some beaches monitoring stops the development of the activity.
"We will not cover the Sun with a finger or a denial of the problem. "Why must intensify the promotion actions", says the businessman.""
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